"Working with Tom Ross is like having an entire creative team in your back room! Submitting a creative form to Tom sets in motion armies of ideas, images and illustrations that result in outdoor, online and killer TV ideas that are unmatched by any radio company. Tom is our stations' secret weapon.
Bill Pasha, Vice President of Programming
"We took on a hugely important project recently that presented a communication challenge. The challenge was that we needed to articulate a very complex strategy in a concise, simple way. That is where Tom Ross came to the rescue. Tom took our vision, and transformed it into a highly visual, well-paced presentation. Besides being extremely talented, Tom was easy to work with; he was responsive, participatory, accessible, and kept a good positive energy through the whole process."
Tim Murphy, VP/General Manager WEEI.com
"I started working with Tom just a couple weeks after arriving at Entercom. My experience working with him then is precisely the same as it is now: An absolute pleasure. Tom is fast, efficient, on-time, organized, and a great team player. His creative work is potent and clearly effective at striking a chord with audiences. And that's where it matters most. The visual strength of our "Sing Like Taylor Swift" and "Sing Like John Mayer" label presentations without a doubt helped us win artist participation and bring home these great campaigns. His work on our training documentation (Digital Video Production Manual and "Takeout Menu") has made what could be routine whitepapers vibrant and totally compelling. I look forward to whatever it is we'll be working on next!"
Joe Rosenthal, Sr. Director - Digital Content
"Entercom Visual has been an incredible resource for us. The "ELEMENTS" theme that Tom created took all four of our brands and tied them into one unique and cohesive look. The presentation materials included a hollywood quality video that exudes the passion of our brands and a great brochure type media kit that can be customized as we evolve. Tom walked us through the entire process from start to finish and even helped us set up the printing process with our printer and we could track the progress anytime we wanted on the EV site - Tom Rocks!"
Joby Koren, Director of Sales / Operations
"When it came to redesigning our vans, Tom totally got the vision of how we wanted to brand two powerful rock stations, ROCK 101 and 93.3 The Planet. Both final designs are cutting-edge and attention-grabbing while maintaining the integrity of the brands. We couldn't be more satisfied by partnering with Tom on this project!"
Mark Hendrix, PD/Ops Manager
"WWL radio has no better partner than Tom Ross and Entercom Visual. When we tell the WWL story...whether it's the oil crisis in the Gulf...Katrina...or just who WWL is to our community and listeners...Tom helps us deliver the message beautifully, succinctly and in ways that are uniquely WWL, uniquely New Orleans, uniquely the Gulf South. His standard is excellence. His work superb. His turnaround time--fast. Some of our proudest moments... videos, TV commercials, billboards...are work we've done with Tom and Entercom Visual. We love him. We trust him. He gets us. He's family."
-- Diane Newman, Operations & PD
"Our mission with the 94/7 video was to re-position 94/7 to be viewed as more of a mass-appeal station to demonstrate that the station can be effective and efficient in reaching a mass audience, while also being cool, unique, and alternative. The video was debuted at a 94/7 client gala and effectively communicated our specific goals and objectives and obtaining client praise. It was a pleasure working with Tom. His knowledge and expertise is top notch and made the creative process easy and enjoyable."
-- Karin Shipley, Marketing Manager
"As we are building out our local sales marketing website, a key strategy has been to convey the experience of working with Entercom Rochester...the process, the people, etc...as told by our clients. We wanted to produce a series of video testimonials that decision makers could watch that would showcase our better-known clients and how they've not only enjoyed working with us, but have seen tangible results from doing so. We scheduled and shot the videos in house in our green screen studio, rough-edited them with basic dissolves, and FTP'ed them to Entercom Visual and Tom. Tom did all the post-production from there...including a stunning background and titles, and then we simply downloaded the finals, uploaded them to Brighcove, and voila! Tom's turnaround was prompt, despite his workload, and he does a great job of communicating up front any delays which might crop up beforehand. The process could not be easier for us locally, and the results, thanks to Tom and EV are incredible. We've even had other markets inquire about how we built out the site and produced such great videos, and they are cherry-picking some of our ideas for their own cluster sites. Many thanks to Tom Ross and Entercom Visual. Yeoman's work!"
-- Paul Schmidt, Internet Marketing
"Regarding the Radio 94.7 project, you made it easy. We were able to go from early ideas to a finished logo in short order. More importantly, you gave us a finished product that completely captured the sensibilities of the station's format. And, you were able to turnkey that into our collateral material and our rollout presentation. It's also worth noting the streamlined process you have in place for getting projects done quickly. Online management replaced lengthy conference calls...revisions were timely...and, the outcome very positive. Another successful job, Tom...thanks!"
-- John Geary, Vice President / Market Manager
"Last Fall KDFC (San Francisco) worked with Tom Ross on the packaging for our holiday CD release, Classical 102.1 KDFC - A String Quartet Christmas, one of those impossible radio station 'deadline-was-yesterday' ideas. Working with Tom was a joy - we discussed the goal (we talk in shorthand), determined a strategy, sent a couple of pieces of artwork back and forth, set type and hit the deadline with beautiful results. Don't just take my word for it, see the illustrations! If you're looking for great concepts in art and beautiful execution, Tom Ross is "guaranteed project insurance."
-- Jude Heller, Marketeer/Promotions
"One of the big wins of the project is that it clearly defines how the two worlds of Arbitron collided - cell phone only vs diary. The differences are dramatic....our fans never left us. Your presentation has also been helpful at addressing how "we" The End and our array of assets define the essence of Seattle. An impressive turnaround from concept to completion from Tom. Thank you!"
-- Mike Kaplan, Program Director